Profit Optimizer

Profit Optimizer ranks recommendations by the margin you actually keep, not just headline price.

How it works

1. COGS sync — UpsellEngine pulls cost-per-item (COGS) from Shopify, so every product carries a real margin.
2. Profit-first ranking — across every placement, offers are ordered by the profit they contribute rather than price.
3. You keep control — pinned and excluded products (Manual pairings & exclusions) are still respected.

Screenshot: recommendations ranked by profit with margins shown. (TODO: add.)

Relevance still comes first

Profit Optimizer changes the ranking, not what's eligible. A high-margin product no one wants won't be forced in — the optimizer only breaks ties among relevant offers in favour of profit.

See the Profit Optimizer feature overview. It's available on the Growth plan and above (Plans & billing).

Note: Make sure your cost-per-item values are set in Shopify, or margins can't be computed.