Dashboard metrics explained

The analytics dashboard reports the numbers that map to money, so you can prove what the app earned.

Core metrics

• Revenue generated — revenue attributable to accepted UpsellEngine offers.
• Offers shown — how many offers were displayed, across placements.
• Acceptance rate — the share of shown offers that were accepted (offers → orders).
• AOV lift — the increase in average order value versus your baseline.

How AOV lift is computed

AOV lift compares the average order value of orders influenced by an UpsellEngine offer against a baseline average. The exact method is documented in-app rather than hidden, so the figure is one you can explain and trust.

Screenshot: the analytics dashboard. (TODO: add — confirm the exact AOV-lift formula wording against the app.)

Breakdowns

Metrics break down per feature and per product, with funnels showing where offers convert and drop, plus top products and customer segments. Export everything with Export to CSV.

See the Analytics feature overview. Full analytics is available from the Starter plan up (Plans & billing).